Does Your Email Signature Suck?
7 Things to Consider! By Karen Deis
An email signature can be as simple as your name and
phone number, or it can be as elaborate as mini-resume!
But, what most loan officers fail to realize is that your
email signature is another piece of the marketing puzzle
— one more way to be unique and different from your
I’d like to share with you seven things that will make
your email messages pop—because it’s one more way to
get people to remember that you are in the mortgage
Keep it simple – Include your name, company, ALL of
your phone numbers, email address, and license or registration number. However, use different color lettering than
you use in the body of your message—so it’s noticeable.
Social Media – Do you want people to LIKE your
Facebook Fan page? Follow your tweets? Visit your website?
Add the direct links to your email signature, and include a
short description of exactly what you want to them to do.
For example, “If you are a member of Facebook, I’d love to
have you become a FAN of mine: www.facebook.com/ab-cmortgage.“ Don’t just provide a link and HOPE that they
know what to do!
Your Picture – This is a tough decision to make. Some
Internet browsers block pictures. Some are slow to load
pictures, while others—the pictures will appear with no
problems whatsoever. And you won’t know that because
it is the person receiving the email that will be viewing it.
A color picture is always recommended, but there is an
alternative—a pencil drawing of your face! Internet sites
like Fiverr.com will take your picture and create a sketch for
as little as five dollars.
Video Links – This option can be really cool—especially
if you have four or five videos for prospects/clients to view.
The best way is to create your You Tube channel and add
links to the videos in your email signature. Give a short
description of what each one is about. For example:
• View video called: Seven ways to get money for your
• View video called: List of things needed for your loan
• View video called: How to shop for homeowners
• View video called: Why you should get a home inspec-
Multiple Signatures – Most email systems will allow
you to create multiple signatures, and I highly suggest that
you have one for clients/prospects and a different one for
real estate agents. Consider this:
• You might have two different Facebook fan pages—
one for clients and one for real estate agents
• Your tag line might be different
• You may have a different video series
• Or even a different picture
• Or a “secret” cell phone number just for agents.
Mini Resume – Your email signature could include a list
of your past achievements, such as: Board of Directors of
Junior Achievement, Past President of Washington Middle
School PTA, Chamber of Commerce Committee Member,
Board of Realtors Education Committee. It’s great to let
people know that you are involved in the community.
Tag Lines & Quotes – Tag lines are statements that
relate to your business—what type of business you do;
your motto; how you treat your clients; asking for referrals.
Something like…” We work for you and not the bank!” Or
“Lending you a hand when it comes time to buy or refinance
A quote, on the other hand, is usually something that
you believe in. How you live your life. Usually, it originated
from a famous author or person.
If you include a quote, change it periodically. Nobody
wants to see the same one over and over again. However,
your tag line should be the same, email after email, to
complement and be consistent with other marketing that
So, here’s the bottom line (no pun intended) – when
creating your email signature, ask yourself:
What do you want people to know about you?
What action steps do you want them to take?
Karen Deis had been in the mortgage business
since 1972 and left the industry in 2000 to focus
on helping loan originators and company owners
increase their business and close more loans. Karen
can be reached at Karen@karendeis.com.