How do you contribute from a marketing side to the
The division that I lead consists of four millennial
women that support a total of 750 Loan Originators
(LO) and 70 marketing assistants across the nation.
Our Loan Originators are building relationships with
business partners on a daily basis, and my division
helps them do this. I am involved in developing and
executing 116 trainings yearly to help serve our growing company. I always wanted to be a trainer and being
able to introduce new marketing tools to my team
makes me love my position that much more.
I’m also very involved with the teams we support
to ensure proper feedback. I’ve implemented a process for feedback and brainstorming across all levels,
from weekly calls to Regional Managers to surveys, in
person meetings, and emails. As a millennial, I’m able
to also share some of the things that young homebuyers might be looking for or would want to see from
the Loan Originator. Technology plays a huge role as
well, being a stakeholder in the development of mobile applications has been quite an experience.
Is this a dream job?
YES! I didn’t go to school for marketing and to fall
into a position that suits me so well has been a dream.
I have seen so much growth within this company, and I
feel so proud to be a part of it!
What has been the biggest challenge in your current role
given you are a millennial and the LO average age is that
of your parents?
I have to say it’s my age, I look rather young. This
presented a huge challenge at times when doing presentations. I wouldn’t be given the respect that others
older than me would get. I had to overcome that and
learn how to continue speaking at times when people
seemed uninterested. I now walk into those same
presentations knowing that I have the knowledge that
they need and pretty much blow them away every
time. I’ve had to work on my approach and now the
respect I get is amazing.
As a millennial yourself, how do you manage your team
I manage with four things in mind, lead by example, do not micro-manage, mutual respect, and work/
I lead by example. You will see me executing the
same daily duties as my team. I help out whenever I
am needed, and I am not afraid to get my hands dirty
and put in the extra work.
I do not micro-manage, and I make sure to check
in with my team on a regular basis to make sure we
have realistic goals.
I also have a level of respect for my team members, I get the same respect I give. I deal with issues
in a calm way and always make sure we are clear. I’ve
been very lucky to have had good and bad supervisors, and I’ve learned from both. My current EVP of
Marketing, Jennette Landrum, has been a huge inspiration, zero micro-management, full trust, and clear communication is how I am led and how I lead.
Work/life balance is my mantra, everything can
wait until tomorrow. I personally struggle with this
because I am such a committed worker. I am very
simple and easy going. If something goes wrong, it’s in
the past, we need to move on. This keeps my team
very calm and easy going.
What tips can you give to the next generation of marketers in this field?
I live by one rule - kill them with kindness. Always
provide the best customer service and do what is
right. The sky is not falling, and any escalated matter
that comes up will pass. As long as you work hard
and do your job to the best of your ability, you will do
Is this job rewarding at a personal level?
Yes. I love the entire company. I love the owners,
Patty and Rick Arvielo- they are inspiring, and I’m so
happy I get to work with everyone here on a daily
basis. I have grown immensely in the last three years,
and it has had a lot to do with my position here at this
company. The EVP of Marketing, Jennette Landrum,
has given me the opportunity to grow and achieve my
dreams. I am truly blessed.
Jessica Gonzalez is Manager of Retail Marketing for New
American Funding. She can be reached at Jessica.firstname.lastname@example.org