trusted, licensed professional on the other end to address
any questions, explain the process, and ensure a smooth
As a coworker to mostly Gen-Xers and Baby Boomers, a mindset shift was necessary when I joined the
company. Recognizing that the average loan officer is in
their mid-fifties it was important for me to remember that
this business is highly intrapersonal, not all communication
could be via email and relationship building was king. As I
work with our loan officers daily to help them understand
how to communicate with millennials, I must remember
that the tools that are second nature to me may not be
to them and that the adoption might be slower as fully
digital communication is slightly foreign to this industry. Being able to learn from each other has allowed us to cross
the divide that can be perceived between millennials and
seemingly everyone else!
To facilitate the entrance of quality millennial loan
officers into the industry, the Boston branch of Fairway
has developed an in-depth Millennial Loan Officer Training
program. Members of the program rotate to each internal
department allowing them to learn every facet of the in-
dustry from origination to processing before experiencing
the sales environment. This allows them the opportunity to
decide if origination or sales is where they see themselves
exceling. This program immediately provides a commu-
nity to engage with and a support system they can trust
and lean on when things get challenging. It also provides
mentors so that the communication barrier that can exist
among various generations, for both coworkers and clients,
can be overcome.
I fear sometimes that the stereotypes of millennials
have given us a bad reputation, so let me share the incredible benefits of working among us. Statistics show that
my generation is by far the most loyal generation we’ve
seen. Once you gain our trust, in whatever capacity, we
will continue to work with you and refer to you whenever
possible. Millennials tend to excel at technology and make
highly-educated decisions based on in-depth research. So,
my advice to you is, stop reading about how to communicate with our generation and instead get out and meet us.
We would love to work with you!
Sarah Slotnick joined Fairway Independent Mortgage Corpora-
tion as the Digital Marketing Specialist for New England in
2016 following nearly three years at a public relations firm.
Sarah specializes in digital media strategy and branding and
works to train loan officers and realtors on how to utilize digi-
tal media and connect with the millennial consumer.
Get the most out of
your marketing budget.
Mortgage WOMEN Magazine.
March/April 2017 Twelve 11 Media
General Deputy Assistant Secretary
for the Office of Housing and
Deputy Commissioner for the FHA