Nuria’s dad is from Chihuahua, Mexico, and her mom is
from Barcelona, Spain. The family lived in Mexico until Nuria
was 11 years old when they moved to the U.S. to pursue
the American Dream. Her dad believed that this country
held opportunities for them that his country could not
She did not speak English when they first moved to
the U.S., but Nuria says she was such a talkative child, that
it wasn’t long before she had learned the language. Still, she
and her family faced many challenges assimilating into the
culture of their chosen home.
Nuria describes her childhood as “wonderful,” but, like
many immigrant children, she felt the impact of the family’s
financial constraints. They often had limited funds, and she
could rarely participate in extra-cur-
ricular activities. “I remember want-
ing to do dance, play basketball, and
so on, but there was never enough
money,” she reflects. She believes,
however, that the experience shaped
her hard work ethic and value for
generating her own money. “I always
knew I wanted to make money for
myself. So, even at the age of 14, I
was babysitting in the neighborhood,
cleaning houses, and cleaning cars. I
learned at a very young age that if I
was going to have money, I was going
to make it myself. That’s where my ambitions came from.
I’ve never been afraid to do anything in order to take care
Nuria paid her way through college, where she earned
an Associates of Science Degree. “I believe in education
whether it’s through college or just through life and books
and mentors. I feel like you always need to be in a learning
place to be able to grow.”
It’s this hustle that has kept her motivated and moving
forward since she entered the mortgage industry in 2006.
At the age of 22, Nuria received encouragement to apply
for a position at the title company where her dad worked.
They were in need of an escrow officer fluent in Spanish.
Nuria was not licensed and had no experience in escrow
or title, but at the initial interview, her enthusiasm for the
opportunity was clear, and she was a good fit for the posi-
tion. So, she took the job as an assistant and processor
while she studied for the licensure exam, which she would
pass six months later. Nuria grew and expanded her techni-
cal expertise with the title company for the next nine years
until she opened the doors to Novation Title in August
“I had this big vision of creating a place where it was
just a different type of environment; where people wouldn’t
feel like numbers; where employees could feel like themselves; could have fun and get rewarded for the good work
“I wanted to create something powerful in this world
and empower people to go for their dreams. That’s my big
purpose, and I get to live it through this company.”
While she is committed to her community in Salt Lake
City, she is also focused on growth. Rivera plans to take
Novation Title nationwide, starting
with a move into California within
the next year.
What made you decide to go out
on your own?
I just really felt like most title companies were very much the same;
they were very traditional. I felt like
there had to be something more to
this industry other than just pushing
paper. And so I really focused on redefining that experience for people.
I had this big dream, and then I just felt like I really wanted
to create something in this world, you know, and so that’s
what made me want to launch. I finally had the guts to do
it, and it’s been the best thing that I’ve ever done so far.
What do you feel is most rewarding about having started
your own business?
That’s such a good question. I feel like I found my purpose
in life a few years ago, and that is to help other people
accomplish their goals and their dreams. And within my
business, I’m able to do one-on-one coaching with my employees. I also have built these amazing relationships within
the real estate industry and mortgage industry. I want to
be empowering and an inspiration to other people, helping
them learn what I’ve learned and share information to help
them reach that dream and impact their life. That is why I
wake up every morning. That is what makes me excited to
be creating all of this. That’s the deeper meaning and the
real purpose behind it all.
I wanted to create
in this world and
empower people to
go for their dreams.