Social media provides a way for financial institutions to promote and market themselves. It facilitates
the communication with present and future clients
through sharing content and starting a conversation.
With today’s environment of non-stop advertising and
rising compliance costs, lenders need to be able to
break through the noise and reach potential borrowers in a cost-effective manner.
A social media strategy that targets the right
audience at the right time will help lenders stand out
from their competitors. The thought of posting to all
social media platforms may sound tempting, but one
network that works great for one lender may not be
as effective as another network for a different lender.
Lenders do not need to tackle the social media world
all at once; start small with one or two platforms and
build upon what is bringing the most ROI for your
Kimberly Lanham is the Senior Vice President of Marketing & Client Relations at Digital Risk. Kimberly can be
reach at: firstname.lastname@example.org
• Number of Social Network Users graphs: http://www.adweek.
• Demographics of Social Network Users graphs: http://www.
• Frequency of Engagement Among Social Network Users
• Day/Time of Engagement Among Social Network Users graph:
dia/ M M W
Get the most out of
your marketing budget.
Mortgage WOMEN Magazine.
President of Radian Guaranty