NUMBER OF SOCIAL NETWORK USERS
Let’s start with looking at the total number of social
media users in 2015, and then break that number down into
how many users frequent each network. According to graphs
from a January 2015 article in Adweek, out of the 179.7 million social media users, over 90% are comprised of those in
the prime home buying age, which includes Gen Y, Gen X, and
Boomers, and spans from 25 to 54 years old.
Charts from the Adweek article also show that among the
top five networks, Facebook has the largest number of users
at 156.5 million and 62% of the entire U.S. adult population.
Twitter comes in next with at 52.9 million users and 20% of
the adult population, followed by Instagram at 60.3 million
users and 24% of the adult population. The number of Gen Y,
Gen X, and Boomer users on Facebook and Twitter follows
the same ratio as the overall social media user population.
Thus, if you are trying to reach homebuyers, knowing total
number of platform users and age group usage alone, Facebook is your best bet and Twitter is your worst.