Over the last several years, I have had many Loan Officers ask me to help them with their goal of delving into the world of video marketing.
Now, this particular goal is nothing to sneeze at
especially as it seems to tap into a lot of people’s
personal vulnerabilities and insecurities.
Coming up with creative topics, writing scripts,
reviewing video footage, and providing constructive
feedback is routine for me as a Business Coach in
helping my clients to implement this particular goal.
Not as routine, but quite frequently, I’m presented
with the challenge of helping my clients to tackle certain mindsets that hamper their ability to take certain
risks, stretch out of their comfort zones, or do things
they’ve never done before. Everyone's level of fear
and anxiety is different, but we all experience these
challenging feelings from time to time in our careers.
So, how does anybody ever go from wanting to
do something that they feel fearful and anxious about
to actually doing the thing they feel fearful and anxious about? The solutions, you'll be glad to know, are
simple and applicable to most professionals feeling
stumped or at a mental stand-still in the face of their
First of all, you'll need to separate whether the
particular goal that is causing you angst is actually of
real interest to you or just a "should" that is unnecessarily eating up your brain-space.
To clarify this point, let's use video marketing as
the example goal.
Due to the explosion of YouTube, Facebook,
LinkedIn, and the like, there are hundreds of webinars,
Now, I happen to agree with them, BUT if deep
down inside you simply don’t have a case of the
"Gotta-Do-Its" about releasing your own videos for
the world to view, critique, and share, AND you can
honestly say that if you never did one single video
in your lifetime, you wouldn't suffer from regrets,
then you've got your answer…Video isn’t a goal for
you. Stop beating your head against the same brick
wall and focus your attention on a goal that actually
However, for those of you not of the camp
described above, who still feel deep envy every time
you see yet another Mortgage Professional taking the
plunge and putting out their own videos across social
media, the following three creative approaches can
absolutely propel you past your fears so that you can
realize your goals once and for all, not just regarding
video, but ANY goal!
1. GO PUBLIC - There’s a lot of power in stating your
goals publicly, and it’s a super-charged way of holding
yourself accountable to sticking with your most challenging tasks. A great approach is to begin a weekly
post series on Facebook or LinkedIn regarding your
specific goal and the fears you are tackling.
Your connections have a lot more empathy than
you think and will surprise you with their positive
comments, tips, and encouragement. This is a way to
“grease the wheels” so to speak, as making a public
Creative Moves for
Clearing Your Fears