13 Ways to Mega-Grow Your Email List
By Karen Deis
It’s been said that if you get four leads (phone calls,
pre-apps) three of those leads will take anywhere to three
to six months to buy a home (or refinance). Out of those
three leads, 90% of them WON’T end of doing business
Why? Because you have to build trust. You have to be
memorable. You need to keep in touch until they’re ready!
If you haven’t made a conscious effort to grow your
email list EVERY DAY, here are some strategies you can use
to build your email database into an asset that will handsomely provide for you and your family for years to come.
Here are 13 ways to build your email list:
1. Ask everyone you talk to over the phone or in face-to-face meetings for their email address and their permission to add them to your email list. (Hint: Sticky
note a reminder posted by your phone: “ASK FOR
2. Ask your processors and receptionist to request email
addresses (Hint: Give them a script and what to say.)
3. Networking events – When you are given a business
card, ask if you can add them to your email list. Make
a note on the back of the card for those who said
YES! (HINT: Give them your business card and ask to
be added to THEIR email list.)
4. Include this sentence in your email signature: “Join Our
Email List to get_____________. (Hint: Give them a
compelling reason to join.)
5. Opt-In option on every page of your website. (Hint:
Keep it simple: First & Last Name; Email address—no
need for complicated forms.)
6. Send out post cards to past clients asking them for
an email address. (Direct them to your website and,
AGAIN, give them a compelling reason in the context
of the post card to opt-in.)
7. Add a pop-up/pop-over box to your website. (You
may HATE them yourself, but, even if you capture
20% of visitors, it’s better than zero.)
8. Print the following on the back of your business card:
“Please visit my website and opt-in to receive periodic
emails about what’s happening in our local real estate
market.” (Hint: Print your business cards on BOTH
9. If you belong to a club, an association, a church, a
book club, etc. ask to add your fellow members’ email
Karen Deis had been in the mortgage business
since 1972 and left the industry in 2000 to
focus on helping loan originators and company
owners increase their business and close more
loans. Karen can be reached at Karen@kar-
10. Run a contest. (Hint: Everyone who enters their email
address - calls or emails you their email address - is
eligible to win. Make the prize worthwhile - like $100
gift certificate to a great local restaurant or shopping
11. Post a short video on your website with a ’tip‘ and
add, “if you would like more tips like this, please complete the short opt-in form.”
12. Comment on Blogs and invite people to opt-in for
more detailed info.
13. Add a ’Q & A‘ section to your website, where people
can opt in and ask you mortgage, real estate, or qualifying questions.
Let’s talk about compelling reasons why
people should opt in and really WANT to
give you their email address.
• A clear outline of what your content are all about.
• The benefits of why they should opt in.
• Testimonials from other clients.
• A sample of one of your previous email notices.
• How many times they can expect to receive an
email from you.
• Focus on quality content and sales.
• Make the content relevant and timely.
One more thing: Periodically, personalize your email by
letting them know about YOU! Your vacation! Your child’s
ball game! Your favorite hobby! It’s critical in building a
You can find “Done-For-You” ghost-written articles to
use as content to keep in touch with everyone on your
email list at www.LoanOfficerMagazine.com (Key Word
Search “Client Articles”). Just copy and paste, and you’ll
have content that is guaranteed to get those emails opened
and business coming in the door.