to 2013 had female CEOs. Those stats are abysmal
and must change, but as part of the solution, why
not focus our time right now on how to persevere
and succeed despite the odds and obstacles? Pretty
much everything about building a company from
scratch is hard, so you better be resilient – regardless of your gender. Let's talk about how everyone
can get to work today and play to win, despite those
How do you balance work with family?
I juggle work and family. Some balls are rubber
and some are glass. I try to keep the glass ones in
the air and let the less important things bounce. But
I don’t hold a monopoly on juggling because I’m a
woman. In over 60% of families with married parents,
both parents work. Working dads juggle, too. If we
want to talk about working parent tips, let's hear
from those guys.
If we want to talk about business... we all need
to balance trade-offs to create a winning business
strategy because success is all about focus and the
discipline to say no to things. Let's talk about that.
Why are there still so many gender inequalities
Lots of reasons. I agree with many of the popular theories, and I have theories of my own – but
I’m not an expert in gender gaps just because I’m a
female. However, I am an expert in how to start and
build companies. Would you like to talk about some
tactical business tips alongside those depressing stats?
I’m not saying we should not discuss the very real
issues head on, but I am saying that I’d like people to
leave here with actionable steps for their business
and careers so we can bolster confidence, refine
paths, fuel perseverance and change things. It's the
doing that’s the difference.
Don’t you feel guilty for missing important
things with your kids?
Not anymore, not since I stopped listening to
people who seem to be suggesting that I should.
Women are not bad moms if they want to be suc-
cessful in business, and men are not bad dads if they
work. I attend some of my daughters’ events, and I
miss some. My working husband does the same, and
he feels the same way about them that I do because
he loves our kids the same. I’ve given up guilt to
make more room in my life for love, joy, and kicking
ass, and I am certain I am just the right mother - and
role model - for my two girls.
Do you consider yourself a feminist?
Yes. (Further response not necessary)
Do males have trouble understanding your lady
Of course not. The ones I work with are very
smart people. I started an e-commerce business in
the wedding space and then the Stella & Dot Family of Brands to create more flexible income for
women. Both have been female-oriented and both
have had male and female investors. My investors
wanted to invest in businesses they thought would
make an impact on the world and provide a return.
They understand innovation, market potential, and
yes, our “lady products.” No gender has trouble
understanding over $300 million in revenues. And no,
even when we were small, they did not have to ask
their wives if women like jewelry or skincare or flexible earnings opportunities. My male investors were
not biased and they are not idiots. Did I meet others
that I could not describe the same way? Sure, but I
did not focus on them for more than a split second. I
was too busy moving on.
Do women start the businesses that men don't
My business ideas have come from passion, innovation, and rigorous analysis of opportunity – not the
table scraps of men.
Do you tell your daughters that they can do
anything a man can do?
No. I simply tell them they can do anything.
I hope you enjoyed this ladyview.
Jessica Herrin is the CEO & Founder of the Stella & Dot
Family of Brands and author of Find Your Extraordinary
(Crown Business Publishing).