VIRTUES IN THE
Since the beginning of time, mankind has contemplated morality. What is right; what is wrong? What distinguishes
a good human being from a bad one?
How have good human beings come
to be? Conversely, how do some stray
to the bad? What events and circum-
stances are responsible for developing
and maintaining our character, and are we able, and do we
possess the capacity to change?
This conversation is a worthy debate, as most all of our
social ill is a moral issue. We must look and examine what
makes us behave well. Hence, affecting everything from our
society to corporate culture, as well as, the nucleus of our
families and children. What can we do to ensure that we
stay on the right track? Aristotle stated thousands of years
ago that in order to maintain good character, one must
What are virtues you ask? Virtues are behaviors that
are aligned with moral excellence. They are the good character traits, such as integrity, compassion, honesty, respect,
and love. How do we practice good behavior and virtues,
when so much of what we are exposed to all around us is
the antithesis of these traits?
Interestingly, Paul Zak, a neuroeconomist, has spent ten
years measuring morality by studying the elements that are
produced in our blood and brain when we feel compassion and empathy toward others. His conclusion was that
95% of us care about morality. This is incredibly encouraging as we move forward in this discussion, because it gives
us insight in how we feel and think. It proves that we care
about being good human beings and about having a positive impact in our world. And, not by a small margin, but by
a huge majority; we are attracted to goodness!
Today’s progressive CEO’s are very keen to the topic
of human behavior and its impact on their corporate culture and their bottom line. They are realizing that it is not a
choice between being profitable or embodying a corporate
culture that has good strong character; IT IS BOTH.
Companies who invest in their employees by providing
enrichment programs not only benefit from having happier
employees, but also clients who are thrilled because they
are well taken care of. Thus, experiencing a higher number
of client retention and referrals, as well as increased profitability - win/win!
They are incorporating a character-building workshop
based on virtues, followed by daily inculcation of these
same virtues. They are finding the following benefits:
1) More optimistic attitude of the employees and
improved corporate culture
2) More cooperation within their community and
3) More caring toward one another as well as
4) More referrals from their clients because they feel
more appreciated and well taken care of
By Kathy Motlagh