throughout the U.S., who are involved in every-
thing from leads groups, women’s clubs, and charity
organizations to Chamber mixers, industry-specific
associations, and Rotary clubs.
Write down the names of each professional from
the networking group(s) you currently attend.
Don’t write down anyone who you just don’t have
a positive gut-level feeling about, no matter how
successful they claim to be.
Call through your list of names and use this script
or something similar,
“Hi Joan, this is Victoria Fifield from our BNI
group. Hey, I was thinking it would be a great idea
if we got together for 30-45 minutes or so over
coffee and shared some ideas with one another
on how we might be able to grow our businesses
in the new year. Coming from such different
industries, we may have an approach, marketing
idea, or strategy that’s worked for us in the past
that perhaps the other person has never thought
of before. What do you think? Would you be
willing to spend some time with me later on this
If leaving a voicemail, immediately send an email
reiterating the message and suggest three different days and times for the proposed coffee
NEVER, “wing-it.” Arrive to your coffee meeting
prepared. Have some ideas of your own written
down and ready to be shared. Or, have a list of interesting, dialogue-provoking questions ready in
order to keep the conversation upbeat, valuable,
and focused on business.
At the conclusion of the coffee meeting, and of
course ONLY if you had a positive interaction,
suggest meeting again in 30-45 days.
Immediately send out a hand-written note card.
This is a WOW factor and demonstrates your
follow-through, professionalism, and care.
Invite the individual to connect with you via your
social networks (i.e. Facebook, LinkedIn, Twitter).
If you have a newsletter, marketing campaign,
or Customer Relationship Management system
(CRM), ensure that the individual is added to it.
Insert a few notes about the individual’s business
needs or goals into the contact card you created
in your CRM.
This last step is so important that it requires its
own paragraph, in its own special text box, to alert
you to just how important it is.
Enter a monthly, recurring reminder into your
calendar titled, “Sphere of Influence Day.” This is
your day to, “NetNurture” your professional relationships.
On this day, go back over the list of business
professionals you have met with one-on-one and
determine what you are willing to do in order to
continue to nurture that relationship.
Are you willing to conduct friendly pop-bys to their
offices with an item of value or offer to take them
out for a quick coffee break? Will you send them
something via email that you believe could be of
value or of interest to them in their particular industry? Is it time to call them to schedule another
coffee meeting? Could you invite them to join you
at an upcoming event, presentation or other networking gathering? Is there another professional
who this connection could benefit in meeting?
Make the introduction for them!
If you’re not willing to do step number ten, then
forget about steps one through nine! As the old
saying goes, “You get out of something what you
put into it.”
Start nurturing your networks today! You’ve got
nothing to lose, other than time, relationships, and
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