FIVE FIELD TRIPS FOR REALTORS
By: Karen Deis, Co-Founder, MortgageGirlfriends.com
Field Trip #1
Ask an appraiser if she/he would be okay with allowing
a group of real estate agents (and you) to tag along and
learn what goes into the “physical” inspection of a home
they are about to appraise. How a home is measured.
Functional obsolescence. Red flags. Appraisal “rating codes”
(which must be included on each one they perform).
You can either hire transportation or ask the agents to
meet you at the house. I suggest that the home NOT be
one where you are involved as the loan officer so it doesn’t
appear that you have an undue influence over the value.
Field Trip #2
How to Stage a Home for Sale
This road trip will involve both a real estate agent and
a home stager (or the real estate agent may have a home
stager that they work with).
Identify a “just listed” home and ask the real estate
agent if they would agree to allow a home stager to update
one room in the house. Ask the home stager if he/she
would do this one room for free (consider it cheap marketing for the home stager to demonstrate their expertise).
Tell the stager that you do NOT want the room to be
updated BEFORE the road trip—the whole idea being the
little things that can be done to make the room appear
larger, more organized, and inviting. Real estate agents will
learn how to advise sellers and hopefully hire the home
stager to help them out with future listings.
Karen Deis had been in the mortgage business
since 1972 and left the industry in 2000 to
focus on helping loan originators and company
owners increase their business and close more
loans. Karen can be reached at Karen@kar-endeis.com or www.MortgageGirlfriends.com
Here are five field trip ideas that are
easy to implement, but the knowledge that
participants soak up is invaluable in helping
them increase their business—and yours!
Field Trip #3
Contact your local police department and ask if they
have a police officer who would provide a class on some
easy self-defense moves for your real estate agents. Find
out if they have a training room.
Instead of a police officer, you may want to consider
a business that provides self-defense classes. Many of
self-defense businesses operate evening hours, so this is a
good opportunity to ask for either a lunch hour or early
afternoon class. They then have the opportunity to interest
your attendees in other courses. Some self-defense companies also sell “legal weapons” where they could make a little
Field Trip #4
Title companies are like “manufacturing plants” where
they have to research tons of information, check public
records, covenants and restrictions. So, HOW do they do
their research? This would be a great field trip to the title
company office to see what stages title work goes through
to be vetted and how the final title policy is issued.
Field Trip #5
Dress for Success
Many large department stores employ “personal shoppers” who help individuals put together wardrobes that
actually go together and match the individual’s taste and
colors. Consider contacting a personal shopper to give
some times when realtors can put together wardrobes,
coats, shoes, boots, hats, etc. so they always look their best
when meeting with clients. You may want to segregate this
into Men Only and Women Only field trips.
DISCLAIMER: Information in this article is not intended to offer
legal or regulatory compliance advice, but is merely intended to
offer suggestions about cross-training for various segments of
the mortgage industry; however, each party must determine any
restrictions or prohibitions, and the appropriate relationships,
benefits, and the value of goods or services offered or received.