At the beginning of every new year, I inevitably find myself in dozens of conversations with
mortgage professionals expressing varied
disappointments about their busi-
ness growth efforts and how this
year is going to be their, “last
ditch effort to make it in this
industr y. “
In my efforts to dig
deeper, to understand
the psyche, and facts
supporting this desper-
ate, final charge into the
new year, I’ve uncovered
the following, recurring
1. They perceive they have absolutely zero professional referral partnerships.
2. They do not follow-up or further cultivate
3. They do not belong to any groups, clubs,
associations, networking groups, etc.
4. They do not ask for business.
By Victoria Del Frate